| Demographic Group |
Composition |
Index
Avg = 100 |
| Age 18-24 |
7% |
55 |
| Age 25-34 |
14% |
76 |
| Age 35-44 |
18% |
83 |
| Age 45-54 |
23% |
122 |
| Age 55-64 |
18% |
150 |
| Age 65+ |
20% |
125 |
| Men |
52% |
108 |
| Women |
48% |
93 |
| College Grad+ |
53% |
222 |
| Post Grad |
26% |
329 |
| HHI $200M+ |
6% |
237 |
| Prof/Mgr |
36% |
178 |
| Top Mgt |
8% |
188 |
| Home Value $500M+ |
15% |
470 |
| A County |
85% |
207 |
Source: MediaMark
Research, Inc. Doublebase,
2003
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